Tomorrowland's Livestream Deal With KuCoin Is the Latest Sign of Crypto's Push Into Live Entertainment
KuCoin has struck a livestream deal with Tomorrowland, which the article describes as the latest sign of crypto's push into live entertainment. According to the text, crypto platforms have spent the last couple of years trying to attach themselves to major cultural moments, including sports sponsorships, gaming tie-ins, and music festivals. The goal is to put their brands in front of people who aren't already trading.
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